Aer Lingus
Proudly flying the Irish flag to new heights.

Aer Lingus is the national airline of Ireland, founded in 1936. Operating 62 aircraft on routes to destinations in the UK, Europe and North America and carrying 12 million guests each year. Their mission is to connect Ireland to the world and to become the leading value carrier operating across the North Atlantic.

Bridging the gap between the Atlantic by using a touch of influence.

Aer Lingus was looking to attract millennial customers in North America to fly to Ireland. Without proper influencer marketing means, they were looking to attract customers via organic social media content.

Services

Influencer Marketing
Copyrighting
Strategy Consulting

Toolkit

Scrunch
Hashtag Paid
Salesforce
Traackr
Bitly
Meltwater

Project Timeline

September 2018 - November 2019

Strategy

Developing key customer personas to first understand and analyze the needs and desires of fliers to the Islands, both for business and leisure. Next analyzing current travel trends to further understand and anticipate promotions.

Flying is an experience that transports emotions and people. (Mic drop).

ONERUN is one of my favourite case studies. Not because it is an ongoing project, but because of the work that they have and continue to do. Since 2010, they have donated nearly $1.5 million to London and area cancer programming and have hosted dozens of events to do so. My role is one small part of the overall group and has changed as the years have progressed, but one thing remains the same; ONERUN fights for patients and gives them a voice.

My primary focus at ONERUN when I joined in 2017 was to help bring more vision and strategy to their social media feeds. Sharing the stories of donors, donees and our team was an effective method for sharing the impact ONERUN had with followers. Additionally, I was also tasked with transitioning their WIX website to WordPress and build a marketing toolkit to support it.

In the most recent 2019 campaign, ONERUN saw the largest online growth as they hosted 15 high schools and brought back their legacy event, the 100 kilometre run in June. That campaign saw social media following increase by over 15,000 people organically and organic brand impressions grew 432% to 27,504,932 Canadians.

Sharing the feeling of flying. Organically.
Make connections with potential travellers with a dash of influence.

Sean is a tremendous role model to his peers by demonstrating an incredible work ethic and heartwarming compassion and commitment to his community. Truly, a standout leader to the students he works with in the months of planning and organizing.
- Theresa Carriere, Founder & Executive Director

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut est nibh, fermentum sit amet libero vitae, aliquam dignissim dolor. Morbi commodo arcu velit, nec tempus ligula dictum sagittis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut est nibh, fermentum sit amet libero vitae, aliquam dignissim dolor. Morbi commodo arcu velit.

nec tempus ligula dictum sagittis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut est nibh, fermentum sit amet libero vitae, aliquam dignissim dolor. Morbi commodo arcu velit, nec tempus ligula dictum sagittis.

See our projects

Digital

Launching partnerships with influencers in key markets through self-generated and promoted content on multiple mediums. Next, tracking and ensuring positive growth on social and CRM development.

Showcasing the Spirit of Ireland to North American travellers.

Leveraging WordPress as the base for ONERUN's websites, I was able to incorporate other platforms like Segment and Adroll quickly into their marketing toolkit. This allowed me to track user sessions and push information into their CRM to track donor interactions on the website.

Prior to 2017, ONERUN operated on Wix and leveraged a third-party to collect donation pledges. Following the 2018 launch of the new website, ONERUN saw a 194% increase in site traffic and a boost in online donations; especially with student donors.

Next, translating the culture and experience of a ONERUN event into the new website was important given how the organization started; a family making a difference. At events, Theresa reinforces why everyone is there: to raise funds and visibility for cancer patients, and it was important that this continue on all of ONERUN's websites.

Social & Brand

Because budget was limited and investing in ads was not an option, social media played and continues to be a huge importance in engaging donors.

Results

19

influencer partnerships formulated

72,203,214

campaign impressions

$1,792,400

approximate passenger revenue increase

94,388

passenger kilometres flown

Ready? Let's craft something!

Start A Project