Building immersive experiences at scale for enterprise vendors looking to connect with customers at Amazon. As a company who places 'customer' at the heart of everything they do, ensuring that meeting and fulfilling the expectation of the brand whilst positioning product categories, promotions and engagement in an accessible manner was a challenge. In addition to this, ensuring that promotions resonated with a younger audience (gen-z) was important for the success of my role.
In 2017, ONERUN was a primarily off-line organization, collecting donation pledges with cash and paper sheets. Less than 40% of donations took place online, and students often got confused if they properly registered for a ONERUN event at their school. Additionally, brand had too many stakeholders and wasn't consistent or properly integrated across networks and platforms.